This publication contains the initial outputs of the research component of AsiaDHRRA’s Regional Project on Linking Small Farmers to Markets (LSFM) as implemented by Bina Desa (InDHRRA) in Indonesia. This report is part of the outputs of the participatory market researches and studies on specific commodities chosen in each pilot in four countries: tea in Vietnam, fresh calamansi fruit in the Philippines, free-range native chicken in Cambodia and organic rice in Indonesia.

These two studies, mapping of CSO marketing intermediation initiatives and value chain analysis involving organic rice, were initiated and participated by farmers themselves, the LSFM team of Bina Desa and its partner organizations, rural cooperatives and farmers organizations.

You can download the PDF version here or drop by our office for the print version

1. Value Chain Analysis Report: Cambodia, Philippines and Vietnam
2. Mapping of Marketing Initiatives by CSOs: Cambodia, Philippines and Vietnam

The books are available in print and in PDF for immediate download (click on the link to view or download).

The publication of the two books was made possible with support from the ASEAN Foundation.

The seminar was attended by about 50 participants representing various NGOs, development groups, market players and actors, and support service sectors coming from the different parts of Southeast Asia. The four-day program recognized the &emerging roles for NGOs, farmer groups, and the farmers themselves vis-à-vis current market requirements. There was a growing consensus among the participants that NGOs should focus on capturing and packaging appropriate market information that will guide farmers in making important decisions related to production and marketing. They also emphasized the need for establishing cooperation with the academe in assessing marketing channels particularly in identifying how the risks and benefits are shared within the supply chain.

To push forward the efforts of linking small farmers to the market, AsiaDHRRA is currently exploring cooperation with partners in mapping of existing marketing initiatives in the region and in countries particularly in southeast Asia. In partnership with AFA, an inventory of existing marketing efforts is being undertaken as an input for developing a more coordinated marketing effort among the farmers in the region. The inventory was presented during the Farmer exchange visit in Japan o­n July 3-10, 2006.